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downscale

[doun-skeyl] /ˈdaʊnˌskeɪl/
adjective
1.
located at, moving toward, or of or for the middle or lower end of a social or economic scale:
The discount store caters mainly to downscale customers.
2.
plain, practical, or inexpensive; not luxurious:
downscale clothing.
verb (used with object), downscaled, downscaling.
3.
downsize (def 1).
4.
to make less luxurious or expensive.
Origin
down1 + scale3
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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British Dictionary definitions for down scale

downscale

adjective (ˌdaʊnˈskeɪl)
1.
of or for the lower end of an economic or social scale; down-market
verb (ˈdaʊnˌskeɪl)
2.
(transitive) to reduce the scale of
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Word Origin and History for down scale

downscale

v.

1945, American English, from down (adv.) + scale (v.). From 1966 as an adjective.

Online Etymology Dictionary, © 2010 Douglas Harper
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Word Value for down

8
9
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