down scale

downscale

[doun-skeyl]
adjective
1.
located at, moving toward, or of or for the middle or lower end of a social or economic scale: The discount store caters mainly to downscale customers.
2.
plain, practical, or inexpensive; not luxurious: downscale clothing.
verb (used with object), downscaled, downscaling.
3.
downsize ( def 1 ).
4.
to make less luxurious or expensive.

Origin:
down1 + scale3

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Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
downscale
 
adj
1.  of or for the lower end of an economic or social scale; down-market
 
vb
2.  (tr) to reduce the scale of

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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Etymonline
Word Origin & History

downscale
1945, Amer.Eng., as a verb; 1966 as an adj., from down (adv.) + scale (v.).
Online Etymology Dictionary, © 2010 Douglas Harper
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