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down-market

[doun-mahr-kit] /ˈdaʊnˌmɑr kɪt/
adjective
1.
appealing or catering to lower-income consumers; widely affordable or accessible.
adverb
2.
in a down-market way.
Origin
1970-1975
1970-75
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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Examples from the web for down-market
  • If you are going laterally or down-market it is more important because it signals you are serious and will likely stay.
  • But this isn't as revolutionary a down-market move as people think.
  • Trains-both deluxe and down-market-have served as prime cinematic locales.
  • In any case, the moral of the story is that the recession is forcing middle-market consumers to move down-market.
British Dictionary definitions for down-market

down-market

adjective
1.
relating to commercial products, services, etc, that are cheap, have little prestige, or are poor in quality
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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8
9
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