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downmarket

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down-mar⋅ket

  [doun-mahr-kit] Chiefly British
Use downmarket in a Sentence
–adjective
1. appealing or catering to lower-income consumers; widely affordable or accessible.
–adverb
2. in a down-market way.
Origin:
1970–75
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2009.
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down-mar·ket also down·mar·ket   (doun'mär'kĭt)
adj.  Appealing to or designed for low-income consumers; downscale.
The American Heritage® Dictionary of the English Language, Fourth Edition
Copyright © 2009 by Houghton Mifflin Company.
Published by Houghton Mifflin Company. All rights reserved.
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