dress code

noun
a set of rules specifying the garb or type of clothing to be worn by a group or by people under specific circumstances: a military dress code; The restaurant's dress code requires men to wear jackets and ties at dinner.
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World English Dictionary
dress code
 
n
a set of rules or guidelines regarding the manner of dress acceptable in an office, restaurant, etc

Collins English Dictionary - Complete & Unabridged 10th Edition
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Example sentences
Acceptable dress code to any restaurant, workplace or event.
The faculty and students actually have a dress code they have to follow if they
  are in patient care areas.
In situations where you don't know the local dress code, it is best to be
  overdressed than under.
And, amid the on-campus improvements and organizational reshuffling, students
  would now be required to abide by a dress code.
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