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dynamic pricing

noun
1.
(commerce) offering goods at a price that changes according to the level of demand, the type of customer, or the state of the weather
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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Contemporary definitions for dynamic pricing
noun

the practice of pricing goods and services based on the customer's ability to pay

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