end user

the ultimate user for whom a machine, as a computer, or product, as a computer program, is designed.
Also, end-user.


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World English Dictionary
end user
1.  a.  (in international trading) the person, organization, or nation that will be the ultimate recipient of goods, esp such as arms or advanced technology
 b.  (as modifier): an end-user certificate
2.  computing the ultimate destination, such as a program or operator, of information that is being transferred within a system

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Example sentences
One of the biggest reasons to offshore is because it puts the plants closer to
  either the raw materials or the end user.
Creative transformations, particularly on the consumer end user level, should
  be protected as well.
In addition, this plugin comes with a widget that will notify the end user of
  the access keys that are in use on the site.
Clearly, this object was a sensor designed to automatically flush the toilet
  once the end user zipped away.
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