[end-pley] Bridge.
any play, usually near the end of a contract, that puts one of the opposing players in the lead and forces the opponents to lose one or more tricks that they would have won if their side had not been leading.
verb (used with object)
to put into the lead by an endplay.

1930–35; end1 + play

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World English Dictionary
endplay (ˈɛndˌpleɪ)
1.  a way of playing the last few tricks in a hand so that an opponent is forced to make a particular lead
2.  to force (an opponent) to make a particular lead near the end of a hand: declarer endplayed West for the jack of spades

Collins English Dictionary - Complete & Unabridged 10th Edition
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Example sentences
West won with her nine, cashed her diamond king to try to avoid a later endplay and exited with her singleton spade.
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