eu·phe·mism (yōō'fə-mĭz'əm) n. The act or an example of substituting a mild, indirect, or vague term for one considered harsh, blunt, or offensive: "Euphemisms such as 'slumber room' . . . abound in the funeral business"(Jessica Mitford).
[Greek euphēmismos, from euphēmizein, to use auspicious words, from euphēmiā, use of auspicious words : eu-, eu- + phēmē, speech; see bhā-2 in Indo-European roots.] eu'phe·mist n., eu'phe·mis'tic (-mĭs'tĭk) adj., eu'phe·mis'ti·cal·ly adv.