eye appeal

noun
the quality of appealing to the eye; attractiveness; beauty.

Origin:
1925–30, Americanism

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Based on the Random House Dictionary, © Random House, Inc. 2014.
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Example sentences
They may not have the eye appeal of haute cuisine, but they sure taste good especially when you're sick.
Flowers provide eye appeal and color to any development and are important food sources for bees, butterflies and hummingbirds.
Plus, steel poles have eye appeal that enables them to enhance the appearance of their surroundings.
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