Trouble is, we find it hard to convince ourselves that falling markets mean higher future returns.
Ann Romney was at her best when she talked about falling for “this boy I met at a high-school dance” who “made me laugh.”
So while the sky may be falling, it seems to be hitting those on top.
present participle adjective from fall (v.). Falling star is from 1560s; falling out "disagreement" is from 1560s. Falling evil "epilepsy" is from early 13c.
Old English feallan (class VII strong verb; past tense feoll, past participle feallen) "to fall; fail, decay, die," from Proto-Germanic *fallanan (cf. Old Frisian falla, Old Saxon fallan, Dutch vallen, Old Norse falla, Old High German fallan, German fallen), from PIE root *pol- "to fall" (cf. Armenian p'ul "downfall," Lithuanian puola "to fall," Old Prussian aupallai "finds," literally "falls upon").
Most of the figurative senses had developed in Middle English. Meaning "to be reduced" (as temperature) is from 1650s. To fall in love is attested from 1520s; to fall asleep is late 14c. Fall through "come to naught" is from 1781. To fall for something is from 1903.
c.1200, "a falling;" see fall (n.). Old English noun form, fealle, meant "snare, trap." Sense of "autumn" (now only in U.S.) is 1660s, short for fall of the leaf (1540s). That of "cascade, waterfall" is from 1570s. Wrestling sense is from 1550s. Of a city under siege, etc., 1580s. Fall guy is from 1906.
: This your first fall, ain't it?/ Another fall meant a life sentence (1893+)