fan-fare

fanfare

[fan-fair]
noun
1.
a flourish or short air played on trumpets or the like.
2.
an ostentatious display or flourish.
3.
publicity or advertising.

Origin:
1760–70; < French, expressive word akin to fanfaron fanfaron.

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World English Dictionary
fanfare (ˈfænfɛə)
 
n
1.  a flourish or short tune played on brass instruments, used as a military signal, at a ceremonial event, etc
2.  an ostentatious flourish or display
 
[C17: from French, back formation from fanfarer to play a flourish on trumpets; see fanfaronade]

Collins English Dictionary - Complete & Unabridged 10th Edition
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Etymonline
Word Origin & History

fanfare
c.1600, from Fr. fanfarer "blow a fanfare," perhaps echoic, or perhaps borrowed (with Sp. fanfarron "braggart," and It. fanfano "babbler") from Arabic farfar "chatterer."
Online Etymology Dictionary, © 2010 Douglas Harper
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