fear factor

Main Entry:  fear factor
Part of Speech:  n
Definition:  the extent to which a person's fear keeps them from doing something; any feeling of fear that prevents an action
Example:  Recession marketing: avoiding the fear factor.
Etymology:  1914
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00:10
Fear factor is always a great word to know.
So is quincunx. Does it mean:
an arrangement of five objects, as trees, in a square or rectangle, one at each corner and one in the middle.
a gadget; dingus; thingumbob.
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