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first-run

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first run

–noun Movies.
the initial exhibition period for a film.

Origin:
1910–15


first-run, adjective
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2009.
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first run  
n.  The initial period in which a movie is released.
first'-run' (fûrst'rŭn') adj.
The American Heritage® Dictionary of the English Language, Fourth Edition
Copyright © 2009 by Houghton Mifflin Company.
Published by Houghton Mifflin Company. All rights reserved.
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