flack 1 (flāk) n. A press agent; a publicist. v.
flacked, flack·ing, flacks
v.
intr. To act as a press agent: flacking for a movie studio. v.
tr. To act as a press agent for; promote: authors who tour the country flacking their books.
in. to collapse in exhaustion; to go to sleep. : Betsy flacked out at nine every night.
Dictionary of American Slang and Colloquial Expressions by Richard A. Spears.Fourth Edition. Copyright 2007. Published by McGraw Hill.
Cite This Source
flak
[flæk]
and flack
n. complaints; criticism; negative feedback. (Originally referred to antiaircraft guns and the explosions and damage they caused. The first form is an initialism from German Fliegerabwehrkanonen = flyer defense cannons. I.e., the initial fl plus the first a plus the k.) : Why do I have to get all the flak for what you did?
n. publicity; hype. : Who is going to believe this flack about being first-rate?
n. a public relations agent or officer. : The flak made an announcement and then disappeared.
Dictionary of American Slang and Colloquial Expressions by Richard A. Spears.Fourth Edition. Copyright 2007. Published by McGraw Hill.
Cite This Source
Word Origin & History
flack
"publicity or press agent," 1946, said to have been coined in show biz magazine "Variety" (but this is not the first attested use), supposedly from name of Gene Flack, a movie agent, but influenced by flak (q.v.).
flak
1938, from Ger. Flak, acronym for Fliegerabwehrkanone "airplane defense cannon." Sense of "anti-aircraft fire" is 1940; metaphoric sense of "criticism" is c.1963 in Amer.Eng.