flacking

flack

1 [flak]
noun Sometimes Disparaging.
verb (used without object)
3.
to serve as a press agent or publicist: to flack for a new rock group.
verb (used with object)
4.
to promote; publicize: to flack a new record.

Origin:
1935–40; said to be after Gene Flack, a movie publicity agent

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Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
flack1 (flæk)
 
n
chiefly (US), (Canadian) a press or publicity agent
 
[C20: of unknown origin]

flack2 (flæk)
 
n
a variant spelling of flak

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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Etymonline
Word Origin & History

flack
"publicity or press agent," 1946, said to have been coined in show biz magazine "Variety" (but this is not the first attested use), supposedly from name of Gene Flack, a movie agent, but influenced by flak.
Online Etymology Dictionary, © 2010 Douglas Harper
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