[flim-flam] Informal.
a trick or deception, especially a swindle or confidence game involving skillful persuasion or clever manipulation of the victim.
a piece of nonsense; twaddle; bosh.
verb (used with object), flimflammed, flimflamming.
to trick, deceive, swindle, or cheat: A fortuneteller flimflammed her out of her savings.

1530–40; gradational compound of expressive orig.

flimflammer, noun
flimflammery, noun
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World English Dictionary
flimflam (ˈflɪmˌflæm)
1.  a.  nonsense; foolishness
 b.  (as modifier): flimflam arguments
2.  a deception; swindle
vb , -flams, -flamming, -flammed
3.  (tr) to deceive; trick; swindle; cheat
[C16: probably of Scandinavian origin; compare Old Norse flīm mockery, Norwegian flire to giggle]

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Example sentences
The implication seems to be that the magazine is a flimflam or flummox, rather than a valid promotional effort.
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