Is it ensure, insure, or assure?
also flip flop, "thong sandal," by 1972, imitative of the sound of walking in them (flip-flap had been used in various echoic senses, mostly echoic, since 1520s); sense of "complete reversal of direction" dates from 1900.
Flip-flaps, a peculiar rollicking dance indulged in by costermongers, better described as the double shuffle; originally a kind of somersault. [Hotten's Slang Dictionary, 1864]
A type of open shoe, often made of rubber, with a V-shaped strap that goes between the big toe and the toe next to it: in a flowered housedress and flip-flops (1960s+)
: flip-flop views and reluctance to confront the issuesnoun
A complete reversal of direction; about-face •The primary meaning is ''somersault'': Commodities have been doing flip-flops on the price ladderverb
: So Kennedy's flip-flopped again (1900+)