focus group

noun

a representative group of people questioned together about their opinions on political issues, consumer products, etc.

Online Focus Groups www.artafact.com/ State of the art software and services for online focus groups

Origin:
1975–80

Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2012.
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Focus group is always a great word to know.

So is slumgullion. Does it mean:

a stew of meat, vegetables, potatoes, etc.

a scrap or morsel of food left at a meal.

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Collins

World English Dictionary

focus group

—n
	a group of people brought together to give their opinions on a particular issue or product, often for the purpose of market research

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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FOLDOC

Computing Dictionary

focus group definition

product
An event where market researchers meet (potential) users of a product to try to plan how to improve it.
(1999-02-24)

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Matching Quote

"Advertising could not be understood as simply another form of salesmanship. It aimed at something new—the creation of consumption communities.... The primary argument of the salesman was personal and private: this hat is perfect for you (singular). His focus was on the individual; he succeeded when he cajoled, flattered, managed, and overwhelmed a particular buyer's ego. The primary argument of the advertisement was public and general: This hat is perfect for you (plural). While the salesman persuaded the customer that the item was peculiarly suited to his unique needs, the advertisement persuaded groups of buyers that the item was well suited to the needs of all persons in the group. The advertisement succeeded when it discovered, defined, and persuaded a new community of consumers."

-Daniel J. Boorstin