folksiness

folksy

[fohk-see]
adjective, folksier, folksiest.
1.
friendly or neighborly; sociable.
2.
very informal; familiar; unceremonious: The politician affected a folksy style.
3.
belonging to the common people, especially in regard to a conscious use of mannerisms, speech patterns, attitudes, etc.: folksy humor.

Origin:
1850–55, Americanism; folks + -y1, or folk + -sy

folksiness, noun
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World English Dictionary
folksy (ˈfəʊksɪ)
 
adj , -sier, -siest
1.  of or like ordinary people; sometimes used derogatorily to describe affected simplicity
2.  informal chiefly (US), (Canadian) friendly; affable
3.  of or relating to folk art
 
'folksiness
 
n

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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Word Origin & History

folksy
"sociable, unpretentious," 1852, U.S. colloquial, from folks + -y (2).
Online Etymology Dictionary, © 2010 Douglas Harper
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