But so too might the elevator cable snap and send you into a freefall.
Some of the rock-star artists who experienced meteoric rises, helped by manipulations on the auction block, are now in freefall.
But if it drives readers even further away from old-fashioned newsprint, it could inadvertently send revenues into freefall.
It went into freefall as the political stalemate worsened through July.
I fell, spun, plunged head over heels through tilting lights and shadows that flung us through eternities of freefall.