Know how to use "fewer" and "less"? Find out.
a philosophy of language-meaning that was developed by Alfred Korzybski (1879-1950), a Polish-American scholar, and furthered by S.I. Hayakawa, Wendell Johnson, and others; it is the study of language as a representation of reality. Korzybski's theory was intended to improve the habits of response to environment. Drawing upon such varied disciplines as relativity theory, quantum mechanics, and mathematical logic, Korzybski and his followers sought a scientific, non-Aristotelian basis for clear understanding of the differences between symbol (word) and reality (referent) and the ways in which words themselves can influence (or manipulate) and limit human ability to think.