[gim-ik] 
| 1. | an ingenious or novel device, scheme, or stratagem, esp. one designed to attract attention or increase appeal. |
| 2. | a concealed, usually devious aspect or feature of something, as a plan or deal: An offer that good must have a gimmick in it somewhere. |
| 3. | a hidden mechanical device by which a magician works a trick or a gambler controls a game of chance. |
| 4. | Electronics Informal. a capacitor formed by intertwining two insulated wires. |
| 5. | to equip or embellish with unnecessary features, esp. in order to increase salability, acceptance, etc. (often fol. by up): to gimmick up a sports car with chrome and racing stripes. |
| 6. | to resort to gimmickry, esp. habitually. |
