gimmicking

gimmick

[gim-ik]
noun
1.
an ingenious or novel device, scheme, or stratagem, especially one designed to attract attention or increase appeal.
2.
a concealed, usually devious aspect or feature of something, as a plan or deal: An offer that good must have a gimmick in it somewhere.
3.
a hidden mechanical device by which a magician works a trick or a gambler controls a game of chance.
4.
Electronics Informal. a capacitor formed by intertwining two insulated wires.
verb (used with object)
5.
to equip or embellish with unnecessary features, especially in order to increase salability, acceptance, etc. (often followed by up ): to gimmick up a sports car with chrome and racing stripes.
verb (used without object)
6.
to resort to gimmickry, especially habitually.

Origin:
1925–30, Americanism; origin uncertain

gimmicker, noun
gimmicky, adjective
ungimmicky, adjective


1. stunt, plan, ruse, ploy; angle.
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Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
gimmick (ˈɡɪmɪk)
 
n
1.  something designed to attract extra attention, interest, or publicity
2.  any clever device, gadget, or stratagem, esp one used to deceive
3.  chiefly (US) a device or trick of legerdemain that enables a magician to deceive the audience
 
[C20: originally US slang, of unknown origin]
 
'gimmickry
 
n
 
'gimmicky
 
adj

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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Etymonline
Word Origin & History

gimmick
1926 (in Maine & Grant's "Wise-Crack Dictionary," which defines it as "a device used for making a fair game crooked"), Amer.Eng., perhaps an alteration of gimcrack, or an anagram of magic.
Online Etymology Dictionary, © 2010 Douglas Harper
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