1944, Amer.Eng., first used by U.S. Rep. Maury Maverick, D.-Texas, (1895-1954), a grandson of the original maverick (q.v.) and chairman of U.S. Smaller War Plants Corporation during World War II. First used in a memo dated March 30, 1944, banning "gobbledygook language" and mock-threateaning, "anyone using the words activation or implementation will be shot." Maverick said he made up the word in imitation of turkey noise.