goodwill

[good-wil]
noun
1.
friendly disposition; benevolence; kindness.
2.
cheerful acquiescence or consent.
3.
Commerce. an intangible, salable asset arising from the reputation of a business and its relations with its customers, distinct from the value of its stock and other tangible assets.
Also, good will.


Origin:
before 900; Middle English; Old English gōd willa. See good, will2


1. friendliness. See favor.
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Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
goodwill (ˌɡʊdˈwɪl)
 
n
1.  a feeling of benevolence, approval, and kindly interest
2.  (modifier) resulting from, showing, or designed to show goodwill: the government sent a goodwill mission to Moscow; a goodwill ambassador for UNICEF
3.  willingness or acquiescence
4.  accounting an intangible asset taken into account in assessing the value of an enterprise and reflecting its commercial reputation, customer connections, etc

Collins English Dictionary - Complete & Unabridged 10th Edition
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Example sentences
The work of this committee cannot simply rely on good will and the funding of
  individual participants on the long-term.
Honesty and good will can not triumph short-term in such a match-up.
What good will it do to educate them in modern ways, they have no need for that.
But the agreements were vague, relying more on good will than on concrete
  obligations.
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