good-will

goodwill

[good-wil]
noun
1.
friendly disposition; benevolence; kindness.
2.
cheerful acquiescence or consent.
3.
Commerce. an intangible, salable asset arising from the reputation of a business and its relations with its customers, distinct from the value of its stock and other tangible assets.
Also, good will.


Origin:
before 900; Middle English; Old English gōd willa. See good, will2


1. friendliness. See favor.
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World English Dictionary
goodwill (ˌɡʊdˈwɪl)
 
n
1.  a feeling of benevolence, approval, and kindly interest
2.  (modifier) resulting from, showing, or designed to show goodwill: the government sent a goodwill mission to Moscow; a goodwill ambassador for UNICEF
3.  willingness or acquiescence
4.  accounting an intangible asset taken into account in assessing the value of an enterprise and reflecting its commercial reputation, customer connections, etc

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