guise

[gahyz]
noun
1.
general external appearance; aspect; semblance: an old principle in a new guise.
2.
assumed appearance or mere semblance: under the guise of friendship.
3.
style of dress: in the guise of a shepherd.
4.
Archaic. manner; mode.
verb (used with object), guised, guising.
5.
to dress; attire: children guised as cowboys.
verb (used without object), guised, guising.
6.
Scot. and North England. to appear or go in disguise.

Origin:
1175–1225; (noun) Middle English g(u)ise < Old French < Germanic; see wise2: (v.) Middle English gisen, derivative of the noun

guise, guys.


1. form, shape. See appearance.
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World English Dictionary
guise (ɡaɪz)
 
n
1.  semblance or pretence: under the guise of friendship
2.  external appearance in general
3.  archaic manner or style of dress
4.  obsolete customary behaviour or manner
 
vb
5.  dialect to disguise or be disguised in fancy dress
6.  archaic (tr) to dress or dress up
 
[C13: from Old French guise, of Germanic origin; see wise²]

Collins English Dictionary - Complete & Unabridged 10th Edition
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Etymonline
Word Origin & History

guise
c.1275, from O.Fr. guise, from Frank. *wisa (cf. O.H.G. wisa "manner, wise").
Online Etymology Dictionary, © 2010 Douglas Harper
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Example sentences
Then they must manage disappointment in its many guises.
Then, they must manage disappointment in its many guises.
But now, in various guises, it is taking over the field.
US citizens should be glad that they have not had high speed rail foisted upon
  them in the presently available guises.
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