Gwynne Watkins on the growing ranks of parents and gurus who say meditation calms crazy kids.
Such books are self-help lit in disguise and sometimes their authors set up shop as gurus.
Then they rehabilitate the millionaires with the help of various life coaches and gurus.
1800, gooroo, from Hindi guru "teacher, priest," from Sanskrit guru-s "one to be honored, teacher," literally "heavy, weighty," from PIE root *gru- (see grave (adj.)). Generalized sense of "mentor" is from 1940; sense of "expert in something" first recorded c.1966 in Canadian English in reference to Marshall McLuhan.
In Hinduism, a teacher or spiritual leader.
Note: By extension, a “guru” is a teacher who attracts disciples or followers.
[fr Sanskrit, ''venerable'']