hard sell

hard sell

noun
a method of advertising or selling that is direct, forceful, and insistent; high-pressure salesmanship (opposed to soft sell ).

Origin:
1950–55, Americanism

Dictionary.com Unabridged

hard-sell

[hahrd-sel]
verb (used with object), verb (used without object), hard-sold, hard-selling.
1.
to sell or advertise (something) in a forceful and insistent way: to hard-sell new car models to reluctant buyers.
2.
to convince (someone) in a forceful and insistent way: to hard-sell customers on a new product.
adjective
3.
characterized by or promoted through a hard sell: hard-sell tactics.

Origin:
1955–60, Americanism

Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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Collins
World English Dictionary
hard sell
 
n
Compare soft sell an aggressive insistent technique of selling or advertising

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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American Heritage
Idioms & Phrases

hard sell

  1. An aggressive, high-pressure sales practice or promotion, as in Used-car salesmen tend to give you a hard sell. This expression gave rise to the antonym soft sell, a low-key sales approach that relies on gentle persuasion. [Colloquial; c. 1950]

  2. A difficult sales prospect, one who resists sales pressure. For example, Those brokers who call us at dinnertime find me a hard sellI usually just hang up on them. [Late 1900s]

The American Heritage® Dictionary of Idioms by Christine Ammer.
Copyright © 1997. Published by Houghton Mifflin.
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