[hahrd-sel] 
verb, -sold, -sell⋅ing, adjective | 1. | to sell or advertise (something) in a forceful and insistent way: to hard-sell new car models to reluctant buyers. |
| 2. | to convince (someone) in a forceful and insistent way: to hard-sell customers on a new product. |
| 3. | characterized by or promoted through a hard sell: hard-sell tactics. |
