verb (used with object), verb (used without object), hard-sold, hard-selling.
to sell or advertise (something) in a forceful and insistent way: to hard-sell new car models to reluctant buyers.
to convince (someone) in a forceful and insistent way: to hard-sell customers on a new product.
characterized by or promoted through a hard sell: hard-sell tactics.

1955–60, Americanism

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Based on the Random House Dictionary, © Random House, Inc. 2014.
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