What do a.m. and p.m. stand for?

high concept

a simple and often striking idea or premise, as of a story or film, that lends itself to easy promotion and marketing.
Origin of high concept
1980-85 Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2015.
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Examples from the web for high concept
  • We've been saying that this record really is not a concept record as much as it is a high concept.
  • Cline is an ingenious conjurer talented at translating high concept into compelling storytelling.
British Dictionary definitions for high concept

high concept

  1. popular appeal
  2. high-concept. (as modifier): Baz Luhrmann's high-concept Romeo and Juliet
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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