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high concept

noun
1.
a simple and often striking idea or premise, as of a story or film, that lends itself to easy promotion and marketing.
Origin
1980-1985
1980-85
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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British Dictionary definitions for high con cept

high concept

noun
1.
  1. popular appeal
  2. high-concept. (as modifier): Baz Luhrmann's high-concept Romeo and Juliet
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Word Value for high

11
10
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