high profile

noun
a deliberately conspicuous manner of living or operating.

Origin:
1965–70

high-profile, adjective
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Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
high profile
 
n
a.  a position or approach characterized by a deliberate seeking of prominence or publicity
 b.  Compare low profile (as modifier): a high-profile campaign

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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Example sentences
He managed to keep a high profile through his public health advocacy.
It's high profile and when something fails, it's usually pretty spectacular in
  its failure.
In an election season dominated by economics, the culture wars have not had a
  high profile.
The main difference is that high profile people get more attention and more
  money.
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