He once experimented with dressing as “Hilda the Wicked Witch” as a way to expand his business to Halloween.
“We started making excuses,” said administrative assistant Hilda Carrillo.
Behind her back they called Thatcher “Hilda”—her middle name—because of its lower-class origins.
fem. proper name, German, literally "battle-maid," from fem. of Old High German hild "war, battle," from Proto-Germanic *hildiz "battle," from PIE *keldh-, from root *kel- "to strike, cut."