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hoopla

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hoop⋅la

  [hoop-lah]
–noun Informal.
1. bustling excitement or activity; commotion; hullabaloo; to-do.
2. sensational publicity; ballyhoo.
3. speech or writing intended to mislead or to obscure an issue.
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Origin:
1865–70; < F houp-là! command (as to a child) to move, take a step
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2010.
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hoop·la   (hōōp'lä', hŏŏp'-)   
n.   Informal

    1. Boisterous, jovial commotion or excitement.

    2. Extravagant publicity: The new sedan was introduced to the public with much hoopla.

  2. Talk intended to mislead or confuse.


[Perhaps from French houp-là, upsy-daisy! : houp (of imitative origin) + là, there; see voilà.]
The American Heritage® Dictionary of the English Language, Fourth Edition
Copyright © 2009 by Houghton Mifflin Company.
Published by Houghton Mifflin Company. All rights reserved.
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Slang Dictionary
hoopla [ˈhuplɑ] or [ˈhuplə]

  1. n.
    hype; an outcry; a fuss or a to-do. : What's all this hoopla about?
Dictionary of American Slang and Colloquial Expressions by Richard A. Spears.Fourth Edition.
Copyright 2007. Published by McGraw Hill.
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Word Origin & History

hoopla 
1877, hoop la, Amer.Eng., earlier houp-la, exclamation accompanying quick movement (1870), of unknown origin, perhaps borrowed from Fr. houp-là "upsy-daisy," also a cry to dogs, horses, etc.
Online Etymology Dictionary, © 2001 Douglas Harper
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