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house brand

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Branding
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Find House Brands at Target. Shop and Save at Target.com.
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house brand

 
Use house brand in a Sentence
–noun
1. a brand name used by a retailer for a product or product line made specifically for or by the retailer.
2. such a product, usually offered at a lower price than a comparable name-brand product.
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2009.
Cite This Source Link To house brand
Branding
Marketing Management ,Events PR Economy Smart Marketing
joltwise.com/All-Marketing
LA Branding & Logo Design
Design, Development, & Consulting for Web, Print, Mobile & Branding
www.EpsilonConcepts.com
house brand  
n.  

  1. A proprietary brand of merchandise sold by one retailer and often bearing the name of the retailer.

  2. An item of merchandise sold under a house brand, usually at a lower price than an equivalent name-brand item.

The American Heritage® Dictionary of the English Language, Fourth Edition
Copyright © 2009 by Houghton Mifflin Company.
Published by Houghton Mifflin Company. All rights reserved.
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