human interest

a quality of a story or report, as in a newspaper or on a newscast, that engages attention and sympathy by enabling one to identify readily with the people, problems, and situations described.

human-interest, adjective Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
human interest
(in a newspaper story, news broadcasting, etc) reference to individuals and their emotions

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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Example sentences
The heart of the program was the human interest features, produced to appeal to
  a broad spectrum of viewers.
It is difficult for journalists to capture the attention of typical readers
  without relying on human interest stories.
There is no difference between human interest and science among humans.
The only reason this is being debated is because of special interest groups not
  human interest groups.
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