[hi-pal-uh-jee, hahy-]
noun Rhetoric.
the reversal of the expected syntactic relation between two words, as in “her beauty's face” for “her face's beauty.”

1580–90; < Latin < Greek hypallagḗ interchange, equivalent to hyp- hyp- + allagḗ change (all- all- + ag- (stem of ágein to lead; see -agogue) + noun suffix)

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World English Dictionary
hypallage (haɪˈpæləˌdʒiː)
rhetoric a figure of speech in which the natural relations of two words in a statement are interchanged, as in the fire spread the wind
[C16: via Late Latin from Greek hupallagē interchange, from hypo- + allassein to exchange]

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