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hype1

[hahyp] /haɪp/
verb (used with object), hyped, hyping.
1.
to stimulate, excite, or agitate (usually followed by up):
She was hyped up at the thought of owning her own car.
2.
to create interest in by flamboyant or dramatic methods; promote or publicize showily:
a promoter who knows how to hype a prizefight.
3.
to intensify (advertising, promotion, or publicity) by ingenious or questionable claims, methods, etc. (usually followed by up).
4.
to trick; gull.
noun
5.
exaggerated publicity; hoopla.
6.
an ingenious or questionable claim, method, etc., used in advertising, promotion, or publicity to intensify the effect.
7.
a swindle, deception, or trick.
Origin
1925-1930
1925-30, Americanism; in sense “to trick, swindle,” of uncertain origin; subsequent senses perhaps by reanalysis as a shortening of hyperbole
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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British Dictionary definitions for hype up

hype1

/haɪp/
noun
1.
a hypodermic needle or injection
verb
2.
(intransitive) usually foll by up. to inject oneself with a drug
3.
(transitive) to stimulate artificially or excite
Word Origin
C20: shortened from hypodermic

hype2

/haɪp/
noun
1.
a deception or racket
2.
intensive or exaggerated publicity or sales promotion: media hype
3.
the person or thing so publicized
verb (transitive)
4.
to market or promote (a product) using exaggerated or intensive publicity
5.
to falsify or rig (something)
6.
(in the pop-music business) to buy (copies of a particular record) in such quantity as to increase its ratings in the charts
Derived Forms
hyper, noun
hyping, noun
Word Origin
C20: of unknown origin
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Word Origin and History for hype up

hype

n.

"excessive or misleading publicity or advertising," 1967, American English (the verb is attested from 1937), probably in part a back-formation of hyperbole, but also from underworld slang sense "swindle by overcharging or short-changing" (1926), a back-formation of hyper "short-change con man" (1914), from prefix hyper- meaning "over, to excess." Also possibly influenced by drug addicts' slang hype, 1913 shortening of hypodermic needle. Related: Hyped; hyping. In early 18c., hyp "morbid depression of the spirits" was colloquial for hypochondria (usually as the hyp or the hyps).

Online Etymology Dictionary, © 2010 Douglas Harper
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Slang definitions & phrases for hype up

hype up

verb phrase
  1. To fake; manufacture; invent; hoke: They had to hype up a convincing story
  2. To promote or advertise by blatant, obnoxious means
  3. To give something a false impact, appeal, energy, etc: other chemicals to hype up the produce and fool the buyer (1940s+)

hype 1

noun
  1. A hypodermic needle; hype-stick (1913+ Narcotics)
  2. An injection of narcotics (1925+ Narcotics)
  3. An addict who injects narcotics: and heroin substitutes don't work with a stone hype (1924+ Narcotics)
  4. A seller of narcotics; connection: any hype that wants to get you hooked

[fr hypodermic referring to a needle or an injection]


hype 2

noun

: without any advance PR hype

verb
  1. : exercises no stock options, hypes no quick secondary stock offering/ unless Margaret's hyping the gate for a rematch (1937+)
  2. To trick; deceive; originally, to shortchange (1914+)
  3. hype up (1938+)
Related Terms

media hype

[origin unknown; perhaps related to hyper, ''hustle,'' of obscure origin, found from the mid-1800s; recent advertising and public relations senses probably influenced by hype1 as suggesting supernormal energy, excitement, etc, and by hyper2 and hyperbole; verb sense 3 supported by a 1914 glossary: ''Hyper, current among money-changers. A flim-flammer'']


The Dictionary of American Slang, Fourth Edition by Barbara Ann Kipfer, PhD. and Robert L. Chapman, Ph.D.
Copyright (C) 2007 by HarperCollins Publishers.
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