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ident

/ˈaɪdɛnt/
noun
1.
a short visual image employed between television programmes that works as a logo to locate the viewer to the channel
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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Contemporary definitions for ident
noun

short for identification, esp. in reference to its use on television channels between programs

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