2. Favor, goodwill imply a kindly regard or friendly disposition shown by an individual or group. Favor may be merely an attitude of mind: to look with favor on a proposal. Goodwill is more active and leads often to outward manifestations of friendly approval: By frequent applause the audience showed its goodwill toward the speaker. 5. present. 10. approve, countenance, sanction. 12. encourage, patronize. 15. help, assist.