in lure


anything that attracts, entices, or allures.
the power of attracting or enticing.
a decoy; live or especially artificial bait used in fishing or trapping.
Falconry. a feathered decoy for attracting a hawk, swung at the end of a long line and sometimes baited with raw meat.
a flap or tassel dangling from the dorsal fin of pediculate fishes, as the angler, that attracts prey to the mouth region.
verb (used with object), lured, luring.
to attract, entice, or tempt; allure.
to draw or recall (especially a falcon), as by a lure or decoy.
in lure, Heraldry. noting a pair of wings joined with the tips downward (opposed to a vol ).

1350–1400; Middle English < Anglo-French, Old French luere (French leurre) < Frankish *lothr-, cognate with Middle High German luoder, German Luder bait

lurement, noun
lurer, noun
luringly, adverb
unlured, adjective

1. temptation. 6. seduce.

6. repel. Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
lure (lʊə)
vb (sometimes foll by away or into)
1.  to tempt or attract by the promise of some type of reward
2.  falconry to entice (a hawk or falcon) from the air to the falconer by a lure
3.  a person or thing that lures
4.  angling jig plug See spoon any of various types of brightly-coloured artificial spinning baits, usually consisting of a plastic or metal body mounted with hooks and trimmed with feathers, etc
5.  falconry a feathered decoy to which small pieces of meat can be attached and which is equipped with a long thong
[C14: from Old French loirre falconer's lure, from Germanic; related to Old English lathian to invite]

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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Word Origin & History

late 14c., "something which allures or entices," from Anglo-Fr. lure, from O.Fr. loirre "device used to recall hawks, lure," from Frank. *loþr, from P.Gmc. *lothran "to call" (cf. M.H.G. luoder, M.L.G. loder "lure, bait," Ger. Luder "lure, deceit, bait," O.E. laþian "to call, invite"). Originally
a bunch of feathers on a long cord, from which the hawk is fed during its training. Used of means of alluring other animals (especially fish) from c.1700. Technically, bait is something the animal can eat; lure is a more general term. The verb is from late 14c., of hawks, later of persons. Related: Lured; luring.
Online Etymology Dictionary, © 2010 Douglas Harper
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