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incentivize

/ɪnˈsɛntɪˌvaɪz/
verb
1.
(transitive)
  1. to provide (someone) with a good reason for wanting to do something: why not incentivize companies to relocate?
  2. to promote (something) with a particular incentive: an incentivized share option scheme
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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