incentivize

[in-sen-ti-vahyz]
verb (used with object), incentivized, incentivizing.
to give incentives to: The government should incentivize the private sector to create jobs.

Origin:
1965–70, Americanism

incent, incentivize.
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Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
incentivize or incentivise (ɪnˈsɛntɪˌvaɪz)
 
vb
(tr)
 a.  to provide (someone) with a good reason for wanting to do something: why not incentivize companies to relocate?
 b.  to promote (something) with a particular incentive: an incentivized share option scheme
 
incentivise or incentivise
 
vb

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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Example sentences
Certainly because some countries will then be incentivized to capitalize on the
  higher inflation in other countries.
Much of it was tax incentivized so the investment activity was promoted at
  taxpayer's expense.
This, too, could be incentivized through tax breaks and loans.
They have no desire to work with each other, because there's no downside for
  not doing it and you're not incentivized to do it.
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