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dissonant electronic music that arose in the late 1970s in response to punk rock. Coined by British postpunk experimentalists Throbbing Gristle, the term industrial simultaneously evoked the genre's bleak, dystopian worldview and its harsh, assaultive sound ("muzak for the death factories," as Throbbing Gristle put it). Believing that punk's revolution could be realized only by severing its roots in traditional rock, industrial bands deployed noise, electronics, hypnotic machine rhythms, and tape loops. Instead of rallying youth behind political slogans, industrial artists preferred to "decondition" the individual listener by confronting taboos. Key literary influences were J.G. Ballard's anatomies of aberrant sexuality and the paranoid visions and "cut-up" collage techniques of William S. Burroughs