8 Wintry Words to Defrost Your Vocabulary
A television program that tells or teaches something and is also advertising a product: has been doing infomercials, a Taco Bell ad/ Infomercials got their initial boost in 1984, when the FCC freed local stations from limits on the amount of commercial time they could air
[1983+; fr information plus commercial]
In 1964 a gadget inventor and salesman named Ron Popeil started a company named Ronco and became instrumental in creating the television infomercial industry in the U.S. Poised between superficial talk shows and the strident tones of Madison Avenue, the half-hour ads originally existed in a kind of television netherworld--shown only late at night after most consumers had gone to bed. By 1995, however, infomercials were no longer limited to appliances such as Veg-O-Matics and the Ronco food dehydrator. Their products ranged from high-priced Barbie dolls to citrus fruit, from skin- and hair-care products to diet regimens, and from investment advice to methods for improving interpersonal relationships.