The company is innocuously and indirectly but also somehow reasonably called Washington River Protection Solutions.
And, today, Crossroads GPS begins running an ad, innocuously entitled “Basketball,” in 10 swing states.
unlikely to arouse strong feeling; insipid
Latin in- + nocere 'to injure'
innocuous in·noc·u·ous (ĭ-nŏk'yōō-əs)
Having no adverse effect; harmless.