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During The Simple Life era, Paris Hilton was the talk of the insta-celebrity world—and Kim was just her hired hand.

However, Webster acknowledges that these Insta-trainers are apparently motivating people.

Clearly, someone in the Lavigne camp figured out that remixing Rosetta Stone with an EDM beat would result in an insta-classic.

Some Insta-ragers are channeling their anger into making Instagram a competitive sport.

It is the rawest example yet of our 2013, Twitter-loving, insta-pundit, mountain-out-of-a-molehill media culture.