Gassée points out that ive was already working at Apple when Jobs returned to the company in 1996.
Rubinstein was pushed out of Apple by ive, who had clashed with Rubinstein and gave Jobs an ultimatum—he goes or I go.
But why is word suddenly leaking out of Apple about ive feuding with the board?
The first products that ive designed under Jobs were the “Bondi Blue” iMac and the somewhat ugly iBook.
It might help that ive, like a younger, healthier Jobs, personifies coolness and creativity.
No, you mustnt, said the boy; ive found out how to do the trick now.
ive half a mind to go with you myself, said I, charmed with the rural description.
But if any one of them was finer than that whale of a hit, ive forgotten it.
ive nothing to say against it, for tis your own, and you may hold it as you please.
ive got a man who will take us for a drive all around the Point and around the fortress.
contraction of I have, 1742, first attested in Richardson's "Pamela."